For the Coop Jednota store in Vinica, we prepared advertising and wayfinding elements for the store interior. The project was part of a long-term cooperation in which RAVAFOL handled production, delivery and installation.
The goal was not only to mark the space with the brand. In retail, advertising also has to support everyday operation: customers should quickly recognise the entrance, store sections, navigation and information that guide them through the purchase without unnecessary searching.
Interior signs, decals and store navigation
The store uses decals, interior signs and navigation elements. The project included UV printing for shelf marking, section signage and communication surfaces inside the store. This type of retail advertising helps keep the store visually consistent and easy to navigate. With daily customer traffic, information needs to be readable, well placed and resistant to normal contact in operation.
A practical solution for everyday customer movement
In grocery stores, small orientation points also matter: entrance signage, section signs, navigation and promotional areas. When they are handled consistently, customers move through the space more naturally and staff do not need to explain basic orientation repeatedly.
RAVAFOL has also completed other work for Coop Jednota. A selection of related projects is available in the separate Coop Jednota reference.
